BRECORDING | Sonic Branding and Content Creation

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We design your business sound so your clients can hear your brand.

Just ask Gary Vaynerchuck, one of the world’s leading marketers about the rise of Sonic Branding.

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One study called the “Million Song Dataset” to

One study called the “Million Song Dataset” took around half million songs from 1955 – 2010 and ran the songs through a set of complex algorhythms, that specifically looked at the Harmonic Complexity, Timbral complexity and amplitude.

One of the biggest takeaways from the study was that timbral variety in music had shrunk. Timbre refers to the character or quality of a musical sound as distinct from its pitch or intensity. Think a trumpet plays a note, and then plays the same note but with a mute, or a female voice sings a note and then a male voice sings the same note. Same pitch, same intensity, but different timbre. The study found our sound suite in musical production is shrinking, not due to lack of option, but simply due to a movement towards wanting to hear the same thing.

Source: Bertin-Mahieux, T., Ellis, D. P., Whitman, B., & Lamere, P. (2011). The million song dataset.

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We fuse music with business. #sonicbranding #st

We fuse music with business.

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So Why Does All Popular Music sounds the same? Th

So Why Does All Popular Music sounds the same?

The answer is very simple. Us humans not only like the familiar, we crave it, because it makes us feel comfortable. From an evolutionary perspective, it makes sense that familiarity breeds liking. Most of us restrict ourselves to only certain kinds of food, certain kinds of music, or certain kinds of world-views. We like what is familiar and we thrive from connection.

The mere-exposure effect is a psychological phenomenon by which people tend to develop a preference for things merely because they are familiar with them. (Zajonc, 2001).

Contact us for a quote today.

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It is often said that music is the language of emo

It is often said that music is the language of emotions. Simply, we are moved by music. But can these musically induced emotions arising through the auditory sense influence our interpretation of emotions arising through other senses (eg visual)?

A recent research project led by Dr Joydeep Bhattacharya at Goldsmiths, University of London showed that it is indeed possible to influence emotional evaluation of visual stimuli by listening to musical excerpts before the evaluation. Volunteers listened to a short musical excerpt (15 seconds) and then judged the emotional content of a face.

The research found that the prior listening to happy music significantly enhanced the perceived happiness of a face and likewise listening to sad music significantly enhanced the perceived sadness of a face, and this music-induced effect was maximal when the face was emotionally neutral. Further, by recording brain waves, the study showed that prior listening to music could induce changes in the brain activation patterns which are usually not directly under our conscious control.

"What surprises us," Bhattacharya said, "is that even as short as 15 sec of music can cause this effect. However more research is needed to find how long the effect lasts or if, and how, other factors such as musical preference, personality, control this effect."

So next time you meet your boss, listen to a happy tune beforehand. At least they will appear pleasant even though they might reject your holiday application!

"Although music is primarily related to auditory modality," Dr. Bhattacharya commented, "it has functionally significant cross-modal components: some of which we can consciously control, and some others, possibly not!"

Source: https://www.sciencedaily.com/releases/2009/05/090506152809.htm

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BRON FACT: I can only play about 10 chords on the

BRON FACT: I can only play about 10 chords on the guitar.

But if you've heard the 4 chord song by the Axis of Awesome (Youtube it) you'll know, sometimes that's all you need.

Of course, I have a host of professional guitarists to call upon for any complex guitar work.

Bloody legends - those bar chords are a pain!

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Apple is retired the Mac version of its nearly 20-

Apple is retired the Mac version of its nearly 20-year-old music listening and library app, the company announced last year at WWDC, its annual conference for software developers.

“Users will have access to their entire music library, whether they downloaded the songs, purchased them or ripped them from a CD.” You’ll just have to use that new Music app instead of iTunes.

Check us out at Apple Music at... https://bit.ly/BRECORDING-AppleMusic

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We have studio available for hire. Record your pod

We have studio available for hire. Record your podcast, advertisement or online video. Head to the link in our bio or DM Bron to secure your session.

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Interior design strategies are vital for any succe

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